FROM THE DESK OF LUCY
LOPEZ
10 Things you should
know about me…
leaving no doubt in your mind that I’m
the one for your writing job!
#1
I
absolutely love writing!
That
means that I enter into each writing assignment enthusiastic and excited about exploring
something different or differently!
That’s right. Even within the
same topic, each piece of writing is a uniquely crafted piece. If I did not have this attitude, I really
would not be able to sustain myself in this work!
#2
I
absolutely love reading!
That
means I am always exposing myself to new ideas, new styles, new content and new
trends while observing how various stakeholders (e.g. writers, readers, social
networks, businesses and institutions) evolve both off and online. It’s a fascinating thing!
#3
I
have an observant, curious, analytical, reflective, intuitive, loving, peaceful,
joyous and creative mind!
That
means that I bring the most critical skills and qualities to each and every piece
of writing, deciding as I go along which skill/quality and how much of each to
apply to a given piece. I have a good
mind and a good heart. Together, they help
craft some wonderful pieces of work J
#
4
I
am interested in most things!
That
means that there aren’t many things that don’t interest me! I find the world a fascinating place and I am
enthralled by what I keep discovering about it… and about myselfJ. However, let me give you some
background.
I
currently have a practice in Personal and Spiritual development where I offer
mentoring programs, retreats and workshops. This work draws on my
academic/research, professional, spiritual and personal background in Science,
teaching, cognitive psychology, public speaking, Christianity, Buddhism,
parenting, community activities and writing, of course! I have also lived in four countries and now
live in Australia.
As
you can tell, my background has exposed me to much. My attitude towards people and things simply
enhances my ability to write on a wide variety of subjects using different voices.
I
have self-published a little book (Seven Noisy Minutes - a practical 7-day
program in meditation). I currently
publish a weekly newsletter called The Whispering Tree written from the
perspective of a wise, old fig tree. I
also send out inspirational messages five days a week to an opt-in email list. This latter is written from the perspective
of the ultimate source which I call The Wondersource.
#
5
I
can play the devil’s advocate and argue against my personal beliefs!
Shocked? Let me explain. It means that I am able to look at something
from a number of vantage points and actually enjoy authentically engaging in
different perspectives and ways of thinking. It also means that I avoid getting
egotistical about what I write and how I write. This does not mean that I am indifferent. On the contrary, it gives me the freedom to
be guided by my client’s needs and preferences.
I should add that I am not shy about making suggestions or helping a
client clarify things, but I only do this if I sense that the client wants my help.
#
6
I’m
a bit of a player….with words that is J
That
means I like to make my writing as enjoyable as possible for my reader and for
me. With a few exceptions, even the most
academic piece of writing can be lifted with changes of pace, references to
unexpected sources and episodes of levity.
#
7
Give
me any topic and I’ll show you at least ten different things I could write
about it!
That
means that firstly, I have a ‘can do’ attitude and secondly, I am committed to
exploring a topic in as many different ways as is required.
#
8
I
meet all deadlines I commit to.
Even
though I may cringe at some deadlines, once I commit to them, I make sure I
deliver! If I don’t feel I can make a
deadline, I let the client know before agreeing to a job so that we can
negotiate a realistic timeline or I simply don’t apply for the job. I have learnt to lead a stress-free life and
I intend to keep my life that way.
#
9
I
‘get’ what a client wants pretty quickly!
That
means that I won’t start writing until I am clear about what I need to do. However, I do have a knack for being able to
quickly grasp a client’s requirements.
And because I am a keen learner, I am able to quickly acquire new skills
and information when I need to.
And
finally…(Well,
I could go on, but my moral responsibility is to help you get on with your work
even though you are currently pleasantly distracted from it J)
#
10
If
I can say something simply, I will!
That
means that unless I am writing for purely literary indulgence (and I sometimes
do), my aim in writing is to INTEREST, ENGAGE, INFORM and SATISFY a reader, in
that order.
In
summary
You
will find me a really pleasant, honest, responsible, creative, attentive and
intelligent person to work with. I approach
every assignment with the assumption that, just like me, you want quality. Consequently, I aim to give you nothing less
than the best that I’m capable of. And
that, as you will see from my accompanying samples, is what you’ll get.
I
won’t be disappointed if you decline my application/submission/bid because you
feel that you cannot afford me. However,
I would plead with you (yes, there is a time for grovelingJ) to give me a go and
discover how much more satisfying and profitable (in the long run) having
someone like me do your writing for you can be!
SAMPLES
(EXTRACTS)
All the samples
below are my own. I trust you will honor
my ownership and refrain from using any of it without my permission.
1. 250-word
General/Opinion Piece
– Offline Silence about Online Noise
2. Academic/Research – The importance of mental imagery in
healing
3. Satirical – Pardon me…but I thought that was a
stick in the ground!
4. Fictional/Short
story – Selling
Andrew Anderinju
5.
Interview,
informal – Cameron de la Briz flaunts Flamenco
6. Persuasive/Marketing/Copyrighting –
Your Best Life Insurance deals
1. 250-word General/Opinion piece
Offline Silence about
Online Noise
There is
a sinister silence in mainstream television and radio about a certain
phenomenon. Yet, it is a phenomenon that
has captivated an audience who, conservatively number over 6.5 billion and
whose current rate of growth is a whopping 244%. What am I talking about? Why, the internet, of course!
Financial
deals of staggering proportions take place over the internet frequently and
‘virtual real estate’ is bought and sold with the entrepreneurial nous of the
best. Yet, the offline media appears uninterested.
Take for
instance, Microsoft’s recent purchase of Jellyfish, a self-described “Robin-hood
like search engine” which shares its revenues with purchasers who use their
site engine. It’s a typical example of
an online buzz that’s generated no offline noise.
And it’s
not just online business that mainstream media is silent about. It’s equally
tight-lipped about online mediated and discussed interests such as education,
health and politics, to mention a few.
It is almost as if they were two mutually exclusive worlds. So much so that if you weren’t an internet
user, you’d be forgiven for thinking that the so-called ‘real’ world was the
only world we inhabit!
Au
contraire, my friend! There is an
ever-expanding world-wide web out there whose activities are far from virtual
and whose news is not dominated by war, crime, political scams and celebrity tittle-tattle. And I think that the television and radio
moguls are keeping mum about it just in case you decide to tune out and log on
instead to the activities and information of your choice!
2. Academic/Research
The Importance
of Mental Imagery in Healing
Mental
imagery is important because it can hold information that can be retrieved and
manipulated in a number of ways for a range of functions from problem solving
to making creative discoveries (Finke, 2088). If, for the moment,
healing is regarded as a particular case of problem solving, as well as a
process in which new discoveries are made about ourselves and our relationship
with our world, then it is likely that mental imagery could have a significant
role to play in the healing process. In fact, it has been demonstrated that
mental imagery can be successfully used to improve mental and physical health (Donaldson, 2000;
Holden-Lund, 1988; Rees, 1995). Some examples of these
follow:
A
psychoneuroimmunological study by Donaldson showed that visualization, or
mental imagery, produced a beneficial immune system response specifically on
depressed white blood cell (WBC) count in 20 medical patients. The subjects, 10
females and 10 males included medical patients diagnosed with cancer, AIDS,
viral infections, and other medical problems associated with depressed WBC
count. Significant increases in WBC
count for all patients over a 90-day period, after a predicted initial decrease
in WBC count, were reported with no significant age or sex correlations.
In
another study, Rees reported that patients receiving four weeks of relaxation
and guided imagery scored significantly lower on trait anxiety, state anxiety
and depression, while scoring significantly higher on measurements of
self-esteem.
Yet
another study by Holden-Lund sought to determine the effects of an audiotape
series employing Relaxation with Guided Imagery (RGI) on the psychophysiologic
stress response and wound healing in surgical patients.
Twenty-four
patients undergoing cholecystectomy were randomly assigned to either RGI or
control (quiet period) conditions and measured against three indexes of
recovery: state anxiety, urinary cortisol levels, and wound inflammatory
responses. An analysis of variance for repeated measures revealed that the RGI
group demonstrated significantly less state anxiety, lower cortisol levels one
day following surgery, and less surgical wound erythema than the control group.
Thus, the RGI tapes demonstrated stress-relieving outcomes closely associated
with healing.
(Sources
appropriately referenced using APA conventions in original piece)
3. Satirical
Pardon
me….but….
I
thought that was just a stick in the ground!!!
Art critics! Don’t
you just love them? I mean, they are in
a class of their own surely. Who else is
able to read so much into a drawing that looks like nothing more than a stick
in the ground…to the plebeian eye of course? …….
…………..
I imagine that if the critic were to put forward his
critique to a completely honest artist, the conversation might go something
like this:
Freudick: The phallic
presence that the long thin object speaks to…that is quite clearly the
outpouring of a consummate sense of fear and disempowerment that you
experienced as a three year old when you felt the very core of your masculinity
being ravaged by the war cries of the feminist movement in your mother’s
kitchen…
Salvadore: he he he,
you have thraaaable speakingg the eeengliss thoo??
Alright, I realize I may be exaggerating a little here, only
a teensy bit though. But be honest,
don’t you sometimes wish you could look at an art piece and enjoy it without
feeling obliged to read its full interpretation as per someone other than the
artist herself? Or that you did not feel
overwhelmingly ignorant when you discovered that the field of wheat you thought
you were looking at was really a visual representation of the repressed
longings of a fertile though childless female?
Can’t we be free to enjoy art for art’s sake????
The influence of art critics has been so penetrating that I
sometimes catch myself trying to impute meaning into an artwork that I am about
to purchase for my home, just so I will have something more to say about it to
visitors than a gleeful ‘I like it’. And
I am finding it increasingly hard to view a work without attempting a mini
pseudo analysis myself, sometimes disguised as a question such as: I wonder why
he’s got the dog’s tail resting on the (man’s) foot?
Now don’t get me wrong.
I do enjoy hearing or reading an interpretation of a visual. I guess I prefer that the interpretation be
limited to the work at hand, rather than purport to unravel and psychoanalyze
the artist’s entire life, and that of his family and his pets and his country
folk and his government ad infinitum and ad nauseum. If I wanted that, I would go look for an
autobiography, or an authorized biography.
Ok, I’ve said my piece.
Now I shall go away and sit quietly in a corner and with any luck,
someone might invite me to critique Whistler’s Mother and who knows, I might do
it just as eloquently as Mr Bean. Ta ta
for now!
4. Fiction/Short Story
Selling
Andrew Anderinju
………
Dinner, Holland Park, Brisbane
“When was the
last time you were wrong about anything?”
“I don’t
know. I’ve been wrong about many things
many times. I can’t remember”.
“You can’t
remember because you think you’ve never been wrong about anything! Ever!”
“That’s not
true. I just told you that I have been
wrong many times. I just can’t remember
right now any one particular instance”.
Even as she
mouthed those words, Anna realized how very lame she was sounding to her
son. Her ten year old boy had challenged
her with the brilliance of a simple question, one that she could not
satisfactorily answer. She was feeling
cornered. It was looking like a win-less
situation for both of them. How could
she redeem herself and allow him to redeem himself? How would they find room for both their egos?
…………
Queen St Mall, Brisbane
Joseph
Anderinju rolled out his legs onto the cobbled pavement. Briefly, he rested his didgeridoo beside
him. He was sitting on a straw mat about
a meter square. In front of him sat a
hat of many tales, collecting coins and, on the odd occasion, a green or blue
note. His dark body was clothed in white
paint and a loin cloth, his face dressed in the same white paint and a
beard. Sweat glistened on his skin as he
rested between performances, one of which she had just watched.
What possessed
him to do something like this, she wondered?
What would possess anyone to do something like this? To sell culture in such a raw,
unsophisticated manner? No PR, no profit
margin, no agent, and worst of all, no shame.
Wasn’t his culture worth more than to be made available to such an
undiscerning audience? Didn’t it deserve
to be packaged for an exclusive market?
She was tempted to ask him.
Instead, she meandered towards a café on the sidewalk, ordered a flat
white and sat at a table where she could continue watching him unnoticed.
He intrigued
her. With his wandering eyes that never
made contact with anyone and the gentle stream of deceptively simple humor with
which he explained his art, he pushed and pulled her in a number of directions.
Sipping her
coffee in the emotional brew that she was in, she noticed a young boy drop a
coin in the hat of many tales. The sight of the boy brought the previous
night’s unresolved argument with her son to mind.
“The ego goes
on parade in so many different clothes and on so many different catwalks”, she
found herself thinking. Lately, she had
realized that for years, her ego’s favorite catwalks had been the ones called
‘honesty’ and ‘justice’. On them, its
performance had been quite dazzling, often disarming even the most resistant
spectator. Who could resist the virtuous
ring of honesty and justice, even if they did find it hard to practice
themselves?
5. Interview, informal
Cameron de
la Briz flaunts Flamenco
Now, sitting
in his Buddha garden, Cameron starts to talk about his life as a musician.
“It’s not an
easy thing to do these days, to live by what you love most”.
Cameron rolls
himself a cigarette and lights up. The
first of about three in our one and a quarter hour conversation.
“Dancers must
be able to listen carefully to the music, its form, its specific cadence”.
I am almost
shocked at what I’m interpreting as Cameron’s belief that dancers may not be
musically sensitive. This is indeed a
new thought for me.
“I would have
thought dancers would be extremely musically sensitive” I say, trying to make it sound like a question.
“You would
think so.” Clearly Cameron does
not.
I realize I
have something to learn here but somehow I feel this may not be the time. I allow the conversation to continue its
course.
“People listen
with their eyes rather than their ears”.
Once again, I
am taken by surprise. It’s not an
unfamiliar thought but somehow, in this context, offered as it is just now, it sounds
refreshingly new and true.
“Some music
legend, it could’ve been Paul Simon, I’m not really sure, said that by the 70’s
all the good riffs had run out”. Cameron
is much amused by what he sees as the truth in this comment.
“In flamenco, although you must
stay in form, keeping its essence, you can still do interesting and new things
with it. Music is language and you use the language to say something that’s
you.
6. Persuasive/Marketing/Copyrighting
STOP YOUR SEARCH!
YOUR
BEST
LIFE INSURANCE DEALS
ARE
HERE
BEST VALUE
MOST RELIABLE
FAST AND EASY TO PROCESS
We understand that each person’s circumstances
are unique and require individual attention.
That is why we ask you to complete a simple questionnaire to help us put
you in touch with the most suitable providers. And because all our providers
offer a 3-week unconditional cooling-off period, you can rest easy once you’ve
made your choice.
Click now to submit your information.
© Copyright Lucy Lopez 2007-2009
The
contents of this document are the property of Lucy Lopez. Please contact her if you wish to use any
part of it.